Who We Are and What We Do Raising Standards Every Day

Novelty Factor LLC is a creative media firm specializing in implementing unique artistic visions by utilizing digital technology’s power. Our goal is to enable our clients to leverage existing technology and information to achieve their commercial and artistic purposes. We draw on a diverse background of skills, education, and experience, including content production, performance, psychology, philosophy, innovation, practical applications, computer science, and research.

Who We Are And What We Do

Have you ever heard the phrases, “Why would anyone want to do that?” or “There’s no audience for that,” from people who allegedly know more than you? Did you feel dejected and discouraged, clinging to the hope that you can’t be the only one and that you’re not alone? We feel you. These frustrating phrases are why we conceived this company.

We love the visionaries, the unique, the unconventional. We don’t care about your background, only the merit of your thoughts, actions, and your passion for quality. Of ourselves, we always aim to impress and raise the standard.

We are currently engaged in software development for interactive simulations, website hosting, content development, and social media management. Our future roadmap includes digital publishing and distribution, crowdfunding, and online community management.

Our Vision

We must search out totally new ways to anchor ourselves, for all the old roots – religion, nation, community, family, or profession – are now shaking under the hurricane impact of accelerative thrust.

Alvin Toffler, Future Shock

The perceivable universe’s expansion since the dawn of the twenty-first century is breathtaking. Technological innovation is becoming ever more accelerated, the world is becoming ever smaller and accessible, knowledge more diverse and specialized, and people more individualistic and unique. The shared vision of the co-founding members, Asher and Maus, is one of rebirth.

We see a potential renaissance in human values, understanding, and flourishing. We owe it to ourselves to strive towards and support the expansion of the good amidst the tumultuous background of societal change in culture, community, and more. This expression is only possible through the active recognition of existing reality and the proactive engineering of the future.

History and Foundations

At the beginning of 2015, co-founding member Asher Wolfstein imagined forming a development and publishing company for high-quality visual novels and other related software entertainment products. It would be a combination of Asher’s coding and writing skills combined with co-founding member Maus’ skills in the visual arts and musical performance.

As projects were discussed and listed, a need for greater scope, centralization, and resources became apparent. What was needed was an ability to pursue unique entrepreneurial, artistic, and social visions by coupling them with sufficient capability to coordinate efforts. Asher, always the fountainhead of ideas, and Maus, ever the explorer, and their cohorts in the arts, entertainment, academic pop culture, and services fields needed both physical and virtual headquarters to produce quality content.

The aim: videos, podcasts, books, articles, websites, publications, engagements, performances, aesthetics, communities, commentary, software, and other liberated expressions whose detailed and intelligent foundations lay in researched and thoughtful new content marketing for all business and social endeavors.

Novelty Factor LLC officially established itself in February of 2019. Our goal is to produce the most compelling quality results by always aiming to impress with everything we do.

Core Values

Evil, not value, is an absence and a negation, evil is impotent and has no power but that which we let it extort from us.

Ayn Rand as John Galt, Atlas Shrugged

While inspired by the introspective and familiar beauty of his home Rocky Mountains, Asher drew upon decades of contemplation and life experience to draft three core values:

  1. Meaning – Our thoughts and actions impact ourselves and others. The meaning of this impact is up to us individually and is beneficial or detrimental to our existence. Our design is one of fostering creativity, power, growth, expansion, benevolence, and comprehension.
  2. Capability – Knowledge is power. By respectfully dedicating to its acquisition and wise employment, we can become more than what we are. Through reason, we can maintain and build futures that are full of wild possibilities and beautiful experience.
  3. Liberty – True freedom is the ability to leverage the beneficial consequences of one’s efforts as one sees fit while accepting the responsibilities for and learning from the detrimental effects of those same actions. Without the ability to choose and execute the appropriate course within this framework, no one can achieve true individual meaning. Without these risks, there are no growth, creativity, nor benefits.

Principles Of Business

These three core values inform the nine principles of business under which Novelty Factor LLC operates. They are the metaphysical axioms that shape our epistemology. These nine principles guide the decisions of Novelty Factor LLC:

  1. Authenticity – Honesty is the recognition that absolutely no real, lasting value can be predicated on a falsehood. We leverage this existential absolute in our actions, communications, decisions, and relationships. Developing actual meaning is entirely depending on this principle.
  2. Consistency – Maintaining an entity’s functional integrity requires a dedication to intellectual and actionable non-contradiction. Confusion and loss of trust results from professing one conclusion but enacting the opposite. It erodes future capabilities and destroys any real intention or goals.
  3. Individualism – Anything new, whether created or modified, requires independent judgment. Real change comes from passionate individuals unafraid to seek the truth of their visions. We encourage independence and free thought, not dismissing or shying away from the seemingly strange, unfamiliar, or radical. The results of these visions are the brilliance of liberty.
  4. Productivity – Nothing ever happens if someone doesn’t take action. No rewards or growth in this existence comes from merely being. Left alone, we must act to continue our survival. Our company strives to remain continuously active in pursuing more significant goals to bring about more outstanding capabilities.
  5. Intelligence – Without the ability to acquire it or apply it, knowledge alone is useless. The application of knowledge is intelligence. Without cultivating intelligence, we are incapable of judgments and communicating effectively. Seeking out and fostering intelligence is paramount to our mission of being a dynamically creative company.
  6. Respect – The healthy regard for someone’s character and value, including yourself, must be observed and determined by the virtue presented, or else it is meaningless. This quality of respectability indicates its possessor deserves attention and consideration when making judgments or decisions. We aim to not only practice respect but to earn respect as a company.
  7. Virtue – When it is in your power to transmit them, withholding others’ consequences is unfair. These consequences may be up to you, so in accordance, one must evaluate and recognize things for what they are, not what one desires them to be. Acting with conviction per this principle, we aim to amplify everyone’s value and quality of life.
  8. Pursuit – It is only through this pursuit of identification that we will achieve what we value by regular application of these principles. Without this dignified labor, it is challenging to cultivate meaning, capability, and especially liberty.
  9. Eudaimonia – The ultimate goal of all business is eudaemonia. It is human flourishing and prosperity in everything. Seeking to employ these principles, we aim for virtuous gratification, mutually benevolent trade with others, and the freedom to be the best and the greatest in our lives, for our lives.
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